THE REC ROOM
The Rec Room features a variety of restaurants, bars, arcade games, physical games and live entertainment. It officially opens in Toronto's Roundhouse Park, May 2017. With so much to offer, guests can be someone new and exciting each time they visit. Using radio and social media, the Who Are You Tonight? campaign entices Torontonians to check out everything the Rec Room has to offer. The campaign focuses on the four pillars of The Rec Room: eats and drinks, live entertainment, digital gaming and physical gaming.
The radio spot drives people to The Rec Room website to plan their unique visit.
Guests can show everyone their Rec Room persona by using Snapchat geofilters while in The Rec Room.
Team: Alessia Budaci, Rebecca Chong, Patrick Godin, Marinka Lonska, Emily Powell